Pobbits — Brand & Packaging Design
A complete brand development for a plant-based snack company — from visual identity to packaging, merchandise, and digital presence. A bold and playful system built around clarity, recognisability, and shelf impact.
A complete brand development for a plant-based snack company — from visual identity to packaging, merchandise, and digital presence. A bold and playful system built around clarity, recognisability, and shelf impact.
Overview
Pobbits is a vegan, lentil-based snack brand positioned as a healthier alternative to conventional crunchy treats. We developed the brand from the ground up — shaping its visual language, tone, packaging system, and all customer-facing materials across digital and print.
The goal was to create a distinctive identity that feels energetic and approachable while remaining clean, modern, and product-focused.
Challenge
The plant-based snack market is crowded and highly competitive. Pobbits needed a strong, memorable brand that could stand out both online and on shelves — without looking generic or overly “eco”.
The challenge was to balance playfulness with credibility, and health-conscious messaging with visual boldness.
Goals
- Create a distinctive, recognisable brand identity
- Develop a flexible packaging system for multiple flavours
- Ensure strong shelf visibility and brand recall
- Build a consistent visual language across web, print, and merchandise
- Support market entry with professional launch materials
Solution
We developed a bold and playful visual identity centred around the Pobbits character and logo system — designed for instant recognition and adaptability across formats.
The packaging system was built to clearly communicate flavour variations while maintaining brand consistency. Colour coding, typography, and ingredient visuals work together to create clarity and appetite appeal.
Deliverables included:
- Brand identity & logo design
- Packaging design for multiple flavours
- Website design
- Flyers and print marketing materials
- Business cards
- Merchandise design
All assets were developed as part of a cohesive visual system, ensuring recognisability across touchpoints — from retail packaging to promotional materials.
Outcome
Pobbits launched with a strong visual presence and a consistent brand identity across digital and physical applications. The system allows for easy expansion into new flavours, formats, and future marketing initiatives.
Learnings
Food brands require clarity at a glance. Strong hierarchy, bold colour use, and a memorable character can significantly improve recognition and shelf impact. Building a flexible system from the beginning reduces friction as the brand grows.