Fröhlich & Bunt — Digital Platform for a German Children's Music Project

A custom WordPress-based platform for an independent German children’s music brand — combining streaming integration, embedded media, downloads, and a 24/7 web radio into one structured digital ecosystem.

Overview

Fröhlich & Bunt is an original German children’s music project with regular song releases across YouTube, Spotify, Apple Music, Amazon Music, and other streaming platforms.

The website functions as the central hub of the project — connecting all distribution channels while offering additional content such as printable colouring pages, blog articles, and a continuously running web radio stream.

The platform is built on WordPress and extended with a custom-developed plugin to support structured content publishing and long-term scalability.

Live website: froehlichundbunt.de

Challenge

The project spans multiple content formats and platforms:

• YouTube video releases
• Audio streaming platforms
• Blog content
• Downloadable materials
• A 24/7 web radio powered by AzuraCast

The core challenge was to create a unified system that:

• connects all external platforms seamlessly
• remains intuitive and family-friendly
• supports frequent new releases
• scales cleanly as the content library grows

The site needed to feel joyful and playful — while remaining structured and technically robust.

Goals

• Create a central digital home for the brand
• Integrate streaming services and YouTube content clearly
• Embed and connect a 24/7 web radio stream
• Provide a download section for printable content
• Enable structured publishing for regular releases
• Maintain performance and clarity as content grows

Solution

The website was implemented using WordPress as a flexible content management foundation.

To streamline publishing workflows and integrate platform-specific features, a custom WordPress plugin was developed as part of the project.

Key elements include:

• Custom WordPress setup
• Custom-developed plugin
• Structured content system for songs and releases
• Embedded YouTube integration
• Direct links to streaming platforms
• Integrated 24/7 web radio (AzuraCast)
• Download section for colouring pages
• Blog system for ongoing content

The visual direction balances warmth and clarity — creating a friendly experience for families while maintaining a clean information structure and strong performance.

Outcome

The website acts as the digital anchor of the brand’s ecosystem.

It centralises all content, strengthens discoverability across platforms, and provides a controlled, scalable infrastructure for ongoing growth.

The result is a sustainable, self-managed platform that supports continuous publishing and independent brand development.

Learnings

Content-driven music brands require more than a simple landing page.

By combining WordPress, custom plugin development, streaming integration, and radio infrastructure, the project demonstrates how creative content brands can build an independent and technically solid digital foundation.